Totalplay Drive
Your home WiFi, now in your car — sold with a 3D product you can spin.
Business case for a 12V in-car WiFi dongle, presented with a 3D product viewer you rotate and zoom in real time. The flagship of the design book for its 3D work.
Context
A gadget that takes Totalplay's internet to the road — framed not as a new service to charge for, but as the natural extension of Club Totalplay WiFi to where there is no modem. The upsell rides on 5.4M existing subscribers.
The design problem
The hardware doesn't physically exist yet and had to be sold to an Investment Committee. A spec sheet isn't enough: for an object to feel real, you have to let people hold it. The challenge was giving presence to a product that is still a render.
Design decisions
Interactive 3D viewer in the hero — drag to rotate, scroll to zoom
Turns a spec into an object the Committee handles. A static render is looked at; a model that spins gets evaluated.
Two switchable variants (12V Puck / USB-C Thermos) in the same viewer
Compare industrialization formats without leaving the hero — the form decision is made on the spot.
Black background with a single warm amber accent
The product is the only color in the scene; everything else is typography.
Visual system
- Condensed display for the hero; mono for labels and data
- Cool grayscale anchored by a single amber
- Studio lighting + contact shadow on the 3D model
The highlight
The 3D product viewer: Three.js with orbit controls, studio light and contact shadow. The gadget is explored before a single figure is read.
Motion & product
