Norte Studio
Performance · Meta + Google
Rating
★ 4.9
Campaigns
142
From $18,000
Alfredo Suárez · Finance · BI · Applied AI
Finance, BI & AI strategy for companies that need sharper decisions, not more dashboards.
I design decision systems at the intersection of Finance, Business Intelligence and Applied AI. This site features selected work, including SME Graph — a concept demo built from marketplace logic, embedded finance and commercial modeling.
- +25%
- Installed capacity increase · Hyundai Glovis
- $10M+
- New annual revenue · Hello Landing model
- BI 0→1
- Built BI function from scratch · FVL
- −70%
- Accounting errors across 100 RE platforms
About Alfredo
Strategist-operator at the intersection of Finance, BI and Applied AI.
Mexico City–based finance and business intelligence leader with experience across strategy, FP&A, operations, product thinking and applied AI. Work spans logistics, hospitality, infrastructure and digital products — building BI functions, forecasting systems, new business models and automation frameworks.
Featured case study · SME Graph
SME Graph: a marketplace + embedded finance model designed for SME growth distribution.
This concept demo explores how a recurring billing relationship can become the foundation for SME acquisition, underwriting and service delivery. It combines marketplace design, financing logic, fraud controls and seasonal demand planning into one decision model.
Problem explored
How to reduce SME acquisition friction when cash flow is the real constraint.
Business logic
Turn recurring collections into a trust and financing layer.
What this demonstrates
Strategic modeling, embedded finance logic, operating design and product thinking.
Selected work
A design book of business cases
Interactive pieces where a thesis becomes something you touch — a 3D product, a map that lights up, a navigable reconciliation. Each with its design decisions.
FlagshipTotalplay · IoT · Jul 2026Dark
Totalplay Drive
Your home WiFi, now in your car — sold with a 3D product you can spin.
View case study
FlagshipTotalplay · Venture Studio · Jul 2026Dark
Economic Graph — Grid of Lights
A choropleth of Mexico that lights up business line by business line.
View case study
Northwind Commerce · demo · 2026Dark
Northwind FP&A
A financial planning portal a director reads in 10 seconds.
View case study
Postgres · SQL views · React · Vite
Anonymous e-commerce book · demo · 2026Dark
Accounting Control Tower
A close is not finished when the numbers are produced, but when someone can say what is wrong with them.
View case study
Totalplay Empresarial · 2026Light
SME Enterprise Portal
Network health translated into business-owner language.
View case study
GetOnTop · Assessment · 2026Hybrid
AR · Reconciliation & Automation
A technical assessment presented as a finished product.
View case study
Next.js · React · Vercel
Divya · 2026Dark
Divya · Marketing 3Y
Three years of marketing consolidated into one board.
View case study
EdTech · Interactive guide · 2026Dark
IA Edu — Zero to Cloud
The academic angle: teaching modern AI by making it touchable.
View case study
Calculator
Your campaign, in installments your cash flow can handle.
Adjust the amount and term. The charge appears directly on your monthly recurring bill — the same one you already pay. Fixed 24% APR, no surprises.
- No credit card or credit bureau
- Approval based on your bill payment history
- Early cancellation with no penalty
Financing simulator
$25,000
$5,000$150,000
6 months
24% APR
Monthly payment$4,463
Total to pay
$26,779
Interest
$1,779
Charged on your monthly recurring bill. Concept demo for illustrative purposes.
Catalog
Verified agencies, transparent pricing.
Standardized packages. Validated portfolios. Audited results campaign by campaign.
6 of 200+ agencies in onboarding
Casa Reverso
Branding · Visual identity
Rating
★ 4.8
Campaigns
87
From $35,000
Pixel Mayor
Content · Video & TikTok
Rating
★ 4.7
Campaigns
213
From $12,000
Lumbre Digital
SEO · Organic e-commerce
Rating
★ 4.9
Campaigns
96
From $22,000
Sur Creative
Email & CRM · Klaviyo
Rating
★ 4.8
Campaigns
64
From $15,000
Andén Marca
Strategy · Positioning
Rating
★ 4.9
Campaigns
41
From $45,000
Cases
Founders who already closed the loop.
"We launched a collection and financed the whole campaign over 6 months. The charge appears next to my internet — zero friction."
+312% ROAS
Mariana R.
Fashion boutique · CDMX
"We used to pay with a corporate card at 70% CAT. Here it's 24% fixed APR, billed automatically. It changes the conversation with my accountant."
−68% finance cost
Daniela S.
Premium pet care · GDL
"The score built with each campaign lowered my rate for the next one. It works as a parallel credit history."
−4 pp rate by 3rd cycle
Andrea L.
Indie cosmetics · MTY
Commercial calendar
Anticipate the peaks. Finance with time.
| Month | Event | Recommendation |
|---|---|---|
| Jan | January cash crunch | Retention offers · Email + remarketing |
| Feb | Valentine's Day | Gift campaigns · Themed bundles |
| May | Mother's Day | Peak #1 of the year · Reserve media inventory |
| Jul | Hot Sale | Aggressive performance · Full-funnel coverage |
| Sep | Independence Month | Local branding · Cultural storytelling |
| Nov | El Buen Fin | Peak #2 · 6-month credit recommended |
Anti-fraud system
Trust that's audited, not promised.
Portfolio verification
Each agency provides evidence of past campaigns: creatives, real metrics, and verifiable client references.
Result validation
Reported KPIs are cross-checked with platforms (Meta, Google, TikTok). No manual entry, no inflated numbers.
Dynamic reputation score
Rating recalculates with each delivered campaign. Agencies with 2 consecutive defaults lose the badge.
Method
How I approach strategic systems.
- 01
Diagnose the business problem
Identify where data, finance and operations are creating friction.
- 02
Model the decision logic
Structure the economics, KPIs, incentives and trade-offs.
- 03
Build the system layer
Dashboards, workflows, operating models or AI-enabled tools.
- 04
Translate outputs into execution
Make results usable for real commercial and operational decisions.
Execution layer
Need this kind of thinking applied to a real business?
Ritual Wave Studio (Analyze · Build · Connect) is the execution layer behind this work: a boutique intelligence practice focused on turning scattered data, financial complexity and market uncertainty into decision-ready systems.
Ready for your first financed campaign?
Concept demo · 5 minutes · no card required. Let's see how much financing you could activate with your current recurring bill.